#7 Best SEO Tools For Beginners (2023)

Looking to up your SEO game? Check out our list of the 7 best SEO tools for beginners, Subscribe to PGM Newsletter.

These tools will help you optimize your website and rank higher in search engine results pages.

And, best of all, they’re all free or low-cost options! So whether you’re just starting in SEO or you’re looking for an edge over the competition, check out these top 7 Best SEO tools!

#1. Google Search Console:

Google Search Console - Best SEO Tools For Beginners

This is a free tool from Google that gives you insights into how your website is performing in search results.

It also lets you submit your site to Google for indexing, and helps you diagnose and fix any issues that may be holding back your rankings so its comes first in our Best SEO Tools list.

Google Search Console Key Features:

  • Monitor your website’s search performance
  • Get insights into your website’s clicks, impressions, and position in search results
  • See which queries are triggering your site to appear in search results
  • Submit your sitemap to Google for indexing
  • Diagnose and fix issues that may be holding back your website’s ranking

Google Search Console Cons:

  • The interface can be a little confusing for beginners.
  • You need to have a website registered with Google Search Console to use the tool.
  • It can be time-consuming to figure out how to use all of the features of the tool.

Concluding

Overall, Google Search Console is a powerful free tool that can help you optimize your website and rank higher in search engine results pages. Although the interface may be confusing for beginners, it’s worth taking the time to learn how to use all of its features.

#2. Bing Webmaster Tools:

bing webmaster tools

Like Google Search Console, this is a free tool from Bing that gives you insights into how your website is performing in search results.

It also lets you submit your site to Bing for indexing and helps you diagnose and fix any issues that may be holding back your rankings so it comes second in our best seo tools list.

Bing Webmaster Tools Key Features:

  • Monitor your website’s search performance
  • Get insights into your website’s clicks, impressions, and position in search results
  • See which queries are triggering your site to appear in search results
  • Submit your sitemap to Bing for indexing
  • Diagnose and fix issues that may be holding back your website’s ranking

Bing Webmaster Tools Cons:

  • The interface may cause some confusion for those who are new to the website.
  • You need to have a website registered with Bing Webmaster Tools to use the tool.
  • It can be time-consuming to figure out how to use all of the features of the tool.

Concluding

Overall, Bing Webmaster Tools is a powerful free tool that can help you optimize your website and rank higher in search engine results pages. Although the interface may be confusing for beginners, it’s worth taking the time to learn how to use all of its features.

#3. Screaming Frog SEO Spider:

Screaming Frog SEO Spider - Best SEO Tools For Beginners

This is a desktop program that crawls your website and collects data about your site’s SEO.

It’s great for helping you identify issues like missing titles or meta tags, duplicate content, broken links, and more and its comes third in our Best SEO Tools list.

Screaming Frog SEO Spider Key Features:

  • The Screaming Frog SEO Spider is a desktop program that crawls your website and collects data about your site’s SEO.
  • It helps you identify issues like missing titles or meta tags, duplicate content, broken links, and more.
  • The Screaming Frog SEO Spider is great for small businesses that want to improve their SEO.

Screaming Frog SEO Spider Cons:

  • The program can be a little overwhelming for beginners.
  • You need to have a basic understanding of SEO to use the program effectively.
  • The program is only available for desktop computers.

Screaming Frog SEO Spider Pricing:

The program is available for free for up to 500 URLs.

For more than 500 URLs, the program costs $149 per year.

Concluding

Overall, the Screaming Frog SEO Spider is a great tool for small businesses that want to improve their SEO. Although the program can be a little overwhelming for beginners, it’s worth taking the time to learn how to use it effectively.

#4. Google Keyword Planner:

Google Keyword Planner - Best SEO Tools
Image Credits: Ahrefs.com

This is a free tool from Google that helps you research keywords for your website. It can help you find keywords that are relevant to your business and that have a high search volume so it comes 4th in our Best SEO Tools list.

Google Keyword Planner Key Features:

  • Find keywords that are relevant to your business
  • See how often people search for those keywords
  • Coming up with new keywords to target can be difficult. Luckily, there are a few techniques you can use to get ideas for new keywords.

Google Keyword Planner Cons:

  • The Planner can be inaccurate at times
  • It can be difficult to find keywords that have a high search volume
  • There are other keyword research tools available that may be more effective than the Planner.

Concluding

Overall, Google Keyword Planner is a free tool that can help come up with new keywords to target. However, the Planner can be inaccurate at times and it can be difficult to find keywords that have a high search volume. There are other keyword research tools available that may be more effective than the Planner.

#5. Moz Keyword Explorer:

Moz Keyword Exploerer - List of Best SEO Tools for Begginers

This is a paid tool from Moz that helps you research keywords for your website. It includes features like keyword difficulty, search volume, and SERP features data so it comes 5th in our Best SEO Tools list.

Moz Keyword Explorer Pros:

  • Moz Keyword Explorer offers a wide variety of data including keyword difficulty, search volume, and SERP features data.
  • The data from Moz Keyword Explorer is accurate and reliable.
  • Moz Keyword Explorer is easy to use and navigate, even for beginners.

Moz Keyword Explorer Cons:

  • Moz Keyword Explorer is expensive
  • Moz Keyword Explorer does not offer as much data as some of the other keyword research tools available Like Ahrefs and SEMrush.
  • Moz Keyword Explorer is difficult to use, even for experienced SEOs.

Moz Keyword Explorer Pricing:

Moz Keyword Explorer is expensive. The pricing for Moz Keyword Explorer starts at $99 per month. However, the data from Moz Keyword Explorer could be accurate and reliable, so it may be worth the investment.

Concluding:

Overall, Moz Keyword Explorer is a paid tool that offers a wide variety of data including keyword difficulty, search volume, and SERP features data. However, Moz Keyword Explorer is expensive and Could be difficult to use, even for experienced SEOs.

#6. SEMrush:

SEMrush - Best SEO Tools
Image Credits: SEMrush

This tool allows you to see what areas of your website are performing well and which ones need improvement.

It also provides insights into your target audience so that you can better understand how to market to them. It includes features like keyword research, competitor analysis, backlink checker, and more.

This is a free browser extension that gives you insights into the SEO of any website you visit. It shows you information like the page’s title, meta tags, backlinks, social shares, and more so it comes 6th in our Best SEO Tools list.

SEMrush Key Features:

  • SEMrush offers a wide variety of data, including competitor analysis data, keyword research data, and backlink data.
  • The data from SEMrush is accurate and reliable.
  • SEMrush is easy to use and navigate, even for beginners.
  • SEMrush is expensive. The pricing for SEMrush starts at $99 per month.
  • SEMrush offers a variety of features, including a keyword research tool, a competitor analysis tool, and a backlink checker.

SEMrush Cons:

  • SEMrush is expensive.
  • SEMrush is difficult to use, even for experienced SEOs.

Concluding:

Overall, SEMrush is a paid tool that offers a wide variety of data including competitor analysis data, keyword research data, and backlink data. However, SEMrush is expensive and difficult to use, even for experienced SEOs.

#7. Ahrefs:

Best SEO Tools
Image Credits: Ahrefs.com

This is a paid tool that offers a wide variety of data including competitor analysis data, keyword research data, and backlink data, and more.

Ahrefs is easy to use and navigate, even for beginners. Ahrefs is expensive. The pricing for Ahrefs starts at $99 per month so it comes 7th in our Best SEO Tools list.

Ahrefs Pros:

  • Ahrefs offers a wide variety of data, including competitor analysis data, keyword research data, and backlink data.
  • Ahrefs is accurate and reliable.
  • Ahrefs is easy to use and navigate, even for beginners.

Ahrefs Cons:

  • Ahrefs is expensive.

Concluding:

Overall, Ahrefs is a paid tool that offers a wide variety of data including competitor analysis data, keyword research data, and backlink data. Ahrefs is accurate and reliable, but it is expensive.

Some Other Best SEO Tools:

Woorank:

This is a paid tool that gives you insights into the SEO of any website you enter. It includes features like an SEO audit, keyword research, competitor analysis, and more and comes under our Best SEO Tools.

DeepCrawl:

This is a paid tool that helps you crawl and analyze your website. It provides data about your website’s structure, technical SEO issues, and more and more and comes under our Best SEO Tools.

Google Analytics:

This is a free tool from Google that helps you track your website’s traffic and analyze your visitors’ behavior. It can help you understand how people find your site, what they do when they get there, and where they go next and more and comes under our Best SEO Tools.

Crazy Egg:

This is a paid tool that helps you track your website’s traffic and understand your visitors’ behavior. It provides data like heat maps, scroll maps, and click maps and more and comes under our Best SEO Tools.

BuzzSumo:

This is a paid tool that helps you research content for your website. It lets you see the most popular content in your niche, as well as who’s sharing it and where and more and comes under our Best SEO Tools.

Google Trends:

This is a free tool from Google that lets you see how popular certain keywords and topics are. It can help you understand what people are searching for and how that changes over time and more and comes under our Best SEO Tools.

Soovle:

This is a free tool that gives you suggestions for keywords and topics based on the letters you enter. It’s great for brainstorming content ideas or finding new keywords to target and more and comes under our Best SEO Tools.

Answer The Public:

This is a free tool that gives you suggestions for content based on the questions people are asking about a certain topic. It’s great for finding new ideas for blog posts or articles.

SE Ranking:

This is a paid tool that gives you insights into your website’s SEO. It includes features like keyword research

KWFinder:

This is a paid tool that helps you research keywords for your website. It includes features like keyword difficulty, search volume, and SERP features data.

Ubersuggest:

This is a free tool that gives you suggestions for keywords and content based on the letters you enter. It’s great for brainstorming content ideas or finding new keywords to target.

Woorank:

This is a paid tool that gives you insights into the SEO of any website you enter. It includes features like an SEO audit, keyword research, competitor analysis, and more.

SERPWoo:

This is a paid tool that helps you track your website’s rankings in search engines. It includes features like competitor analysis and keyword research.

Majestic:

This is a paid tool that provides you with competitor analysis and link-building opportunities so that you can improve your website’s backlinks.

Conclusion:

There are many different Best SEO tools available, both free and paid. Each tool has its own set of features that can be helpful in different ways. Some common features include keyword research, competitor analysis, audits, and more. Choose the tool that best fits your needs and budget. Ahrefs is my particular favourite, and our team has been using it for the past two years and is Best SEO Tools for us.

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