Detractors: Understanding and Managing Detractors in CX
Detractors in CX are customers who have had a negative experience with your company and are likely to spread negative word-of-mouth.
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Detractors in CX are customers who have had a negative experience with your company and are likely to spread negative word-of-mouth.
The customer journey refers to the series of interactions and experiences that a customer has with a business or brand. It encompasses the entire lifecycle of a customer’s relationship with a company, from initial awareness to post-purchase evaluation. Understanding the customer journey is essential for businesses, as it allows them to optimize their marketing and … Read more
Detractors in NPS (Net Promoter Score) are customers who score a 0-6 on the NPS scale, indicating they are unhappy with the product or service and are unlikely to recommend it to others.
Net Promoter Score (NPS) is a customer loyalty metric that measures the likelihood that a customer will recommend a company’s product or service to a friend or colleague.
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